Recently, I was talking to an auto detailing who was quite experienced and talented at detailing cars, and was by far the best in his area, perhaps the whole region. Still, he'd mostly done retail detailing, that is to say auto detailing for personal vehicles and business people, not wholesale detailing for dealerships. Still, he rather finds the concept of production style detailing intriguing. Thus, he pondered if he should offer as high as a 50% discount to get a large book of business. Okay so, let's talk.
You see, actually, I'm not sure if I would try to correspond wholesale detailing with retail detail. In other words rather than taking your retail detailing menu and cutting it in half, or some certain percentage it might be more wise to think of it as a totally different business model. New car dealers need new car preps perhaps, and that means removing all the paper stickers, and everything off of the vehicles coming into the dealership, and perhaps putting a glaze wax, or a polymeric solvent clear coat wax on them. Perhaps "Seal It" by Auto Magic.
Then of course, the car dealerships will want you to detail those vehicles they take in trade that they wish to put on the lot and sell as used cars. They will come in all different sorts of conditions. Some of these cars will be utterly destroyed and they will have dog hair wedged into the carpet or depending on the area those vehicles were used out in a field from a farmer or oil services worker. They will be a mess. At that point you'd want to charge even more than you charge for retail detail, do you see that point? Nevertheless, the car dealership is probably going to want one price for a;
1. Pickup,
2. Car,
3. SUV.
2. Car,
3. SUV.
You might choose a price for each and sometimes you win, and sometimes you lose, or you might consider an extra surcharge for vehicles that are totally destroyed. If you take digital pictures before-and-after, you can justify this in case there is a discrepancy or argument over it.
Well, that's at least some of my advice. It is my contention that wholesale detailing for car dealerships, auto auctions, and for banks that have repos can provide the auto detailer with plenty of work. Therefore it's worth looking into. Indeed I hope you will please consider all this and think on it.
Lance Winslow has launched a new series of eBooks on the Mobile Detailing Business. Lance Winslow is a retired Founder of a The Detail Guys, a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net
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